Image courtesy Albertsons Media Collective Retail media ads can offer ... The problem is, all of the optimization happens around marketing activity and not marketing results. What retail media aims to ...

whether that’s sending a consumer more information or pushing a direct purchase. Brands on the Amazon Ads platform or using Amazon API integrations will see available retailers to advertise with, a ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel ...

Beast Games may have shattered streaming records, but the show's true significance lies in what it reveals about Amazon's ...

Almost half of surveyed retailers said they encountered instances of returned stolen merchandise, according to a report Appriss commissioned from Informa TechTarget’s content marketing arm ...

To help retailers create optimal omnichannel shopping experiences, Direct Source, the leading tier one retail technology consultant and integrator, is showcasing the latest tech and tools at NRF ...

In 2025, tech investments in retail will play a critical role in shaping operations, customer experiences, and overall ...

Unlock the power of direct marketing with our guide. Learn proven strategies, targeting techniques, and actionable steps to boost your ROI. Let's kick things off by defining what direct marketing is.

Before Covid-19, pressure on supply chains and high inflation, smaller brands – particularly better-for-you products – were ...

The fashion and apparel industry continues to demonstrate its dominant position in ecommerce. The sector has achieved a ...

The fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its brand building mantra for 2025.