Claiming to have “over-concentrated” on direct channels, the insurance giant is cutting marketing spend and putting its flagship Direct Line brand on price comparison sites for the first time.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

such as print or broadcast notices Advertising provides a direct line of communication to your existing and prospective customers about your product or service. The purpose of advertising is to ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

(Bloomberg) -- Direct Line Insurance Group Plc shares surged as much as 39% after the insurer rejected a £3.3 billion ($4.2 billion) takeover bid from Aviva Plc, the second suitor it’s rebuffed ...

Shares in Direct Line plummeted on Monday as markets opened for the first time after potential suitor Ageas said it would not bid to buy the company. The insurance company was trading down as much ...