Digital penetration continues to grow and those looking to take advantage of the new opportunities will need to understand ...

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

Guru Mishra, Senior VP - Digital Media and Buying at RepIndia believes that brands that proactively adapt to these emerging ...

Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Video content remains one of the most effective forms of digital marketing, and its popularity will only grow in 2025.

In this article, Saurabh Kanwar of Veefin Group examines how fintech marketing is evolving through innovation, trust-building ...

In an era of rising privacy concerns, customers want more control over their data. In 2025, brands that prioritize privacy ...

In today’s competitive digital world, IT companies must go beyond traditional marketing strategies to establish a strong ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Buzzwise will serve as a strategy consultant and execution agency for companies seeking to leverage influencers and content ...

Amogh Dusad, Head of Content, Amazon MX Player, and Aruna Daryanani, Director, Amazon MX Player, speak about the platform’s ...