s new B3 Mobile platform developed by WPP?s Media Innovation Group to further the company?s efforts to collect cross-platform data and insights. ?Demand-side platforms give media buyers a platform ...

What do companies as varied as Amazon ... that will then convince the other side to use the platform. Some operate by aggregating demand for a supply that already exists, slashing search-related ...

23, 2025 (GLOBE NEWSWIRE) -- CMRignite, one of the nation’s leading cause marketing agencies, today announced the launch of its in-house Demand-Side Platform (DSP), empowering ... as one of the ...

At the start of 2023, Yahoo pulled the plug on its sell-side platform and native ad network and decided to go all in on one thing – its demand-side platform (DSP). It’s a bold move ...