Telemarketing is oftentimes part of a company's marketing plan or campaign. The intrusive nature of telemarketing, as well as reports of scams and fraud perpetrated over the telephone, has spurred ...

Finding healthier foods just got easier, thanks to the FDA’s updated guidelines for what qualifies as ‘healthy.’ Learn the ...

The often-frantic yearend festive season comes with another season for marketing leaders—planning and budgeting for the year ahead. We are trained to begin each year with plans firmly in place, ...

Marketing plan templates exist to make the process ... you can assign metrics to each goal so you and your entire team understand the definition of success. There’s also room for performing ...

Definition: Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that ‘niche’ does not exist, ...

Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success. The ...

Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...

We’re spending more time analyzing the back end of AI in terms of the models being built and the IT services being used to ...

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The official definition of marketing is ... tasked with getting as much for their brand as they can, and after the planning process is completed, they usually turn to marketing communications ...

Companies’ use of the word recycling to describe linear processes “does real harm,” Budris added. It “gives consumers a false sense of confidence that what they’re buying is sustainable or ...

For that reason alone, businesses should begin developing quality email marketing strategies and investing in email automation technology to amplify results. Email marketing automation is not a new ...