Recent history offers several glaring examples of economists getting it wrong. These missteps underscore the inherent challenges of economic forecasting and the potential pitfalls of relying on ...

You may think this is a story about Shhhowercap and its inventor, Jacquelyn De Jesu. It is. But it’s also an example of why ...

Enter Robert Nikic, a visionary entrepreneur who recognized these shortcomings and introduced a platform that aims to ...

Key Takeaways Technology offers dynamic ways to enhance consumer interaction across diverse platforms. Data-driven strategies ...

These tools will help detect and report “dark patterns” in e-commerce that manipulate consumer behaviour. The AI-powered apps and dashboard will alert users to unsafe URLs and allow consumers to ...

After a year of fluctuating demand, particularly in urban markets, packaged consumer goods companies are cautious about business in the upcoming fiscal year. Although companies see demand ...

Michelle Meyer, chief economist at Mastercard Economics Institute, said the holiday shopping season “revealed a consumer who is willing and able to spend but driven by a search for value” as ...

It was a holiday season of the haves and the have nots. Inflation-weary consumers were projected to splurge this year on holiday gifts, food and decorations—fueled by online purchases ...

Still, we’re optimistic this high-rate environment won’t weigh too heavily on consumers and the economy. Still, we hope tariffs serve as more of a negotiating tactic for the incoming ...

Content creators do far more than promote; they shape consumer behavior within virtual economies ... goods into aspirational purchases. For example, collaborations including merchandise drops ...

Companies pore over consumer behaviors to better foresee their needs and interests as they evolve—often in step with the internet and now touched by the newer specter of AI. Here are five trends ...

such as group behavior or advertising, can activate mental databanks, prompting recall. Example: Seeing an influencer wear a particular sneaker brand might remind a consumer of their own desire to ...