Google has launched Meridian, an open-source marketing mix model (MMM) designed to help marketers and data scientists assess the impact of their advertising investments. Developed with input from ...

The company provides a range of services aimed at driving customer acquisition and optimizing marketing campaigns across multiple channels. Their offerings include Cost-per-Acquisition (CPA), Cost-per ...

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Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously under limited access, Meridian is now freely available to all marketers, ...

This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online courses. View the Digital Marketing: A Strategic Perspective ...

We are streamlining some climate pages including removal of the Model Summary. From 10 December our climate information is available on the Southern Hemisphere monitoring and Southern Hemisphere ...

hidden Markov models, linear dynamical systems, reinforcement learning, and ensemble methods (boosting, bagging and random forests.) The course will also explore applications of the learning ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

The course provides a conceptual understanding ... analysis using quantitative models from the discipline of management science. Management science tools, techniques and concepts (e.g., data, models, ...

Prior to the pandemic, the possibilities of multichannel marketing were only just starting to be tested. COVID has now disrupted a commercial model that was slow to change – and as with all ...

Large Language Models (LLMs) have emerged as a cornerstone of today's AI, driving innovations and reshaping the way we interact with technology. As these models become increasingly sophisticated, ...

University students are expected to engage with reflective practice and to use this approach to improve the quality of their work. Feedback may be provided in a variety of forms including: Marketing ...