Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap between spending and accountability.
Fans of the BBC hit comedy Motherland have a brand new sitcom to enjoy with spin-off Amandaland. The new show comes as Motherland creator Holly Walsh previously shared the show would not be returning.
Mediapulse (Martin Weber): As an independent industry organisation, Mediapulse is charged with collecting data on the consumption of radio and TV programmes in Switzerland. This data is considered ...