The Campaign for Uyghur highlighted that DeepSeek aggressively collects and stores personal information, such as IP addresses ...

At e4m India Brand Conclave 2025, Nitin Saini, VP of Marketing at Mondelez India, offered insights into how the company ...

A massive cyberattack disrupts a leading AI platform. Discover what happened, the risks of AI vulnerabilities and how to ...

Essentially, you have to understand what an integrated marketing campaign is, especially for ecommerce, in terms of what valuable message you can give your audience, just via multiple channels or ...

The rise of crowdfunding platforms has redefined how people come together to achieve common goals. One significant area where ...

Businesses can determine which campaigns are driving the most engagement and revenue and optimize ... An attribution window (also known as a conversion window) is the set amount of time a platform ...

In a new campaign, LinkedIn warns companies about the perils of accidentally targeting the wrong audiences, ultimately ...

The success of an advertising campaign can depend heavily on the platform used to deliver it. Pitch-perfect copy and compelling visuals might not have the desired impact if it’s displayed on a ...

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may include a brief slide with a button asking people to “RSVP Now.” Google ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...