Bottles of Budweiser took on bottles of Bud Light in this series of 1990s stop-motion Super Bowl commercials that attracted big-name sportscasters and former NFLers to call the action.

Meanwhile, the fast-growing Michelob Ultra label takes its active-lifestyle mien to a higher level, with septuagenarian performers Catherine O’Hara and Willem Dafoe posing as pickleball hustlers, the better to cop Ultras off unsuspecting athletes such as Sabrina Ionescu, shot put gold medalist Ryan Crouser and NFL Hall of Famer Randy Moss.