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By linking digital engagement and sales conversion, it is redefining the landscape of B2B customer interactions. Over the past decade, the B2B sector has witnessed a shift in customer engagement ...

Among 15 leading service providers evaluated, Concentrix earned Highest Leader positioning, based on market impact, the ability to deliver services successfully, its strategic integration of AI ...

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Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

Despite this, marketers spend remarkably little effort on customer retention. “About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

B2C examples include: B2B and B2C businesses differ in sales cycle length, purchase decisions, customer relationships, and more. The B2B sales cycle is usually longer and more complex than B2C.

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And 71% of B2B buyers expect personalized interactions and get frustrated when it doesn't ... When personalized, video can capture attention in a way that static emails or brochures cannot by speaking ...