Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most ...

Heinz billboard / Wieden+Kennedy Heinz has dropped its logo in a confident billboard campaign highlighting its slogan ‘It Has to Be’ without featuring the brand name. Instead, each ad ...

The update for the Detroit-based firm includes a new red "halo" logo, wordmark ... the company's brand transformation with a Super Bowl ad that will demonstrate "how homeownership has the power ...