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Blended Family Spirits and Land of a Thousand Hills Coffee in Roswell came together to create a new low-sugar espresso liqueur.

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The company’s brewmaster said it has ample room to expand as consumer interest in alcohol-free products grows and larger beer companies fail to fully back their offerings.

The U.S. wine market is feeling the pressure as beverage alcohol contends with changing consumption habits and attempts to appeal to younger legal drinking age (LDA) consumers.