Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...

Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order preparation and customer pickup times. Niccol wants to return to a more ...

Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".

Before we dig into how Starbucks’s turnaround efforts are going, allow me a moment’s stroll down memory lane. I promise it’s ...

Starbucks is losing as a place where people want to go for coffee. It's lost customer goodwill and it needs more than a ...

Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...

Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.

In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...

From the seasonal Gingerbread Latte to the beloved raspberry syrup in Raspberry Mochas, these are the 9 discontinued ...