Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by ...

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to ...

As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the ...

At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books ...

Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and ...

As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for ...

There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative capabilities, while only 33% of entry-level professionals said the ...

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their ...

In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to an actual tool with real ...

Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a global marketing and PR group, into its portfolio. Through the ...