Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by ...

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to ...

With restrictions around the use of third-party data collection evolving, advertisers have turned to cookie-less targeting methodologies such… ...

Video marketing platform Vidyard has launched a new app for HootSuite within the company's App Directory. The Vidyard… ...

Nearly half (45%) of B2B companies do not have programs in place to help their sales reps articulate… ...

BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through… ...

Sales enablement platform provider LiveHive unveiled several new features, including LiveClip, a tool designed to obtain a prospect's… ...

In the world of B2B technology, it used to be that marketing and sales efforts were primarily targeted… ...

More than half (52%) of companies plan to increase their content budgets between 10% and 50% over the… ...