DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal ...

The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division's new "moonshot" unit, Innovation ...

Duolingo has created a strong community centered on Duo, who (half-jokingly) threatens users on social media when they post ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad ...