Senator Ron Wyden, speaking Sunday at the IAB Annual Leadership Meeting in Palm Springs, detailed his stance on data privacy, ...
Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel's ...
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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
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Returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really ...
TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...
Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating ...
Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...
Brick-and-mortar retail is blowing it – and their efforts were on full display at the NRF's Big Show in New York City last ...
Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...
The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...