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adexchanger
8 小时
Senator Ron Wyden: National Security Threats Will Inform Federal Privacy Law
Senator Ron Wyden, speaking Sunday at the IAB Annual Leadership Meeting in Palm Springs, detailed his stance on data privacy, ...
adexchanger
18 小时
Buyers Say CTV’s Transparency Problem Remains A Roadblock To Investment
Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel's ...
adexchanger
15 小时
Harry Browne
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
3 小时
universal opt-out mechanism
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
adexchanger
19 小时
Why – And What – Marketers Need To Know About AI Agents
Agents are autonomous and thoughtful, fast and knowledgeable. They won’t replace star performers, but they will supercharge your team.
adexchanger
3 天
‘Until The Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok
Returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really ...
adexchanger
4 天
TikTok On The Clock
TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...
adexchanger
6 天
More Than Half Of Netflix Subscribers Now Sign Up For Ads
Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating ...
adexchanger
6 天
Pay Attention To The Delete Act (Even If You Don’t Think You’re A Data Broker)
Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...
adexchanger
4 天
Retail Tech Is Ready To Help Retailers Solve All The Wrong Problems
Brick-and-mortar retail is blowing it – and their efforts were on full display at the NRF's Big Show in New York City last ...
adexchanger
11 天
People Managing Google Ad Campaigns Are Getting Their Accounts Seized By Scammers
Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...
adexchanger
5 天
Outcomes-Based Performance Is The New Media Currency
The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...
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