What impressed me is not just how easy it was, but the gentle prompts involved that showed understanding of heuristics and shopper behaviour.

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

At Econsultancy’s Capability Leaders Forum last week, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of generative AI to augment the fundamentals of brand-building.

The panel at Econsultancy’s Capability Leaders Forum. Left to right: Leah Knighton, Trainline; Russell Parsons, Marketing Week; Veronika Kryuchkova, Reckitt; Matt Darmon, AstraZeneca. “Our marketing ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

As the date of a potential US ban for TikTok looms, users have begun flocking to a surprise alternative – Chinese social commerce app RedNote (Xiaohongshu). Can RedNote maintain its international ...

The mood among US TikTok users has been an anxious one in the past few weeks as they monitor the progress of the Supreme Court appeal that could determine whether TikTok will be forced to divest its ...

How is TikTok being used to drive lower-funnel conversions and sales? Here’s a look at four different FMCG brands using creator partnerships, performance ads, affiliate marketing and more to gain new ...

TikTok has, for a while now, been a social channel of huge influence, birthing trends and shaping purchase decisions (just think of the infamous hashtag #TikTokMadeMeBuyIt). Despite this, however, ...

Join this live Q1 Digital Shift webinar hosted by industry expert Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce. Digital Shift, a quarterly ...