What impressed me is not just how easy it was, but the gentle prompts involved that showed understanding of heuristics and shopper behaviour.

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

The panel at Econsultancy’s Capability Leaders Forum. Left to right: Leah Knighton, Trainline; Russell Parsons, Marketing Week; Veronika Kryuchkova, Reckitt; Matt Darmon, AstraZeneca. “Our marketing ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

outlines some key definitions sets out a core process for content strategy in the digital age defines some key strategic models that enable the smart application of content in the service of achieving ...

Looking through Econsultancy’s Future of Marketing survey results (published Dec 2024), there were several charts that jumped out at me as symptomatic of both the uncertainty and the innovation within ...

The account director discusses the big challenges for marketing in the world of healthcare, including budgets, inclusivity and the impact of AI on trust. Healthcare has undergone a great deal of ...

TikTok has, for a while now, been a social channel of huge influence, birthing trends and shaping purchase decisions (just think of the infamous hashtag #TikTokMadeMeBuyIt). Despite this, however, ...

Sustainable fashion brand Organic Basics partnered with Nest to execute a highly effective full-funnel performance strategy on paid social targeting US Gen Z consumers.

The mood among US TikTok users has been an anxious one in the past few weeks as they monitor the progress of the Supreme Court appeal that could determine whether TikTok will be forced to divest its ...