Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a ...

A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are ...

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay. New Zealand’s new ...

New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with ...

Morning Report listeners — have been brainstorming alternatives to the newly unveiled ‘Everyone must go’ tourism campaign.

The tagline was mocked by the opposition politicians of New Zealand, social media users among others as it said “Sale now on, ...

‘Everyone must go!’ has caused controversy, with many describing it as ‘tone-deaf’ at a time of record emigration and unemployment rates in New Zealand. But the advert, which cost $500,000 ...

An ambitious Kiwi tourism campaign targeting Australians is being mocked at home and around the world, with comparisons to a ...

The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!' - as part ...

New Zealand 's latest tourism campaign, "Everyone must go!," has been widely ridiculed amid widespread job cuts and record ...

Posters using the slogan "everyone must go" were intended to attract more Australians to visit, but has since been labelled ...