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燕京啤酒跨界破局:国民汽水能否再造一个U8奇迹?
2025年3月,燕京啤酒以玻璃瓶装的倍斯特嘉槟汽水叩响饮料市场大门。这款定位“佐餐伴侣”的国民汽水,以橙味、荔枝味、果味三款风味为核心,在包装设计上延续啤酒瓶的经典造型,既呼应餐饮场景的仪式感,又暗藏“啤酒+汽水”的消费组合野心。
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