We've also seen former favorites like White Claw adapt fast, rolling out vodka- and tequila-based twists that benefit from enormous name recognition. The biggest struggle for the category from ...

Leading hard seltzer player White Claw is entering the spirits category, aiming to leverage its huge brand recognition to quickly gain traction in a new part of the drinks market. The brand’s new ...

I've always loved hard seltzers, but they aren't all created equally. Brands like High Noon use vodka while White Claw uses a gluten-free malted alcohol base. There are also so many interesting ...

He later played a critical role as General Manager at Mark Anthony Brands, overseeing the launch of White Claw Vodka. Most recently, he served as President of Sprinter Spirits, where he worked ...

Among RTDs alone, White Claw and Truly added the summertime-favorite ... However, this summer it’s not just RTDs, spirits brands from rum to vodka are capitalizing on the trend with new releases ...

Kirkland Vodka + Soda. The boozy offering is already being called "Kirkland Klaws" and a "High Noon double-take" from those on Reddit who believe it's comparable to either White Claw or High Noon ...