The jewellery market is abuzz with innovative new brands that are exploring unique diamond cuts, settings, and combinations ...

The journey to a new diamond cut “My idea was to bring diversity to the jewelry market, by offering a new product, something entirely unique. And it was quite an experience!” she laughs.

with fancy shape diamonds challenging the traditional round brilliant cut. Shapes such as pear, emerald, radiant, oval, and asscher cuts are gaining traction, offering distinctive beauty and modern ...