We draw insights from situational, personal and social elements and these provide us with the cues we need to understand and ...

AI agents are being trained to detect and respond to human emotions using natural language processing (NLP), voice analysis ...

Everyone should recognise their responsibility to communicate. Qualitative and quantitative surveys present excellent ways to understand audiences better. Through this kind of research, communicators ...

As you think about how to leverage artificial intelligence in your business, the most important thing to understand is its limitations. Most of those have to do with context. The problem with AI ...

“Sometimes people derail not because of their interpersonal issues or skill gaps but because they’re in the wrong context,” explains Cast, who has recently authored a book devoted to the topic. “One ...

Context can play an important role in understanding fictional texts. Historical, social, political context can influence writers and be reflected in what they write. Events and experiences from ...