Beginning this spring, Milk Makeup's cult-favorite products, including the 13x award-winning Hydro Grip Primer and internet-breaking Cooling Water Jelly Tints will be available in 600+ Ulta Beauty ...
Milk Makeup is shaking up its retail footprint. The color cosmetics brand, best known for buzzy offerings like its Hydro Grip Primer and Cooling Water Jelly Tints, is launching at Ulta Beauty in ...
s Makeup Product of the Year. Expanding into Ulta Beauty will connect Milk Makeup with millions of members of the retailer's engaged community. "We're very proud to join the Ulta Beauty family and ...
The biggest beauty trend of 2025 is all about tapping into your inner color palette. Ahead, aura readers share color meanings and the best ways to incorporate them into your beauty products.