This choice of typography adds to the overall impression of timeless quality and high standards. Much like Ralph Lauren's logo, which uses similar themes of refinement, Coach's emblem is visually ...
Our first report in the series explores how typography can dramatically shape trust, revealing a surprising gap between the preferences of professional designers and those of the general public.
Discover the fascinating evolution of the Burberry logo design history, from its 1901 origins to the modern minimalist design and brand identity. Discover the history of the Lacoste logo, from its ...
Every wordmark sends silent signals, subtle, often subconscious cues that influence how a brand is perceived. A new survey by LogoDek, reveals how font choice, font weight, letter spacing, color, ...