In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The most effective marketing strategies combine the best of traditional and ...

Learn how to seamlessly integrate traditional marketing with digital, harness the human touch, and drive measurable results for your business. Gone are the days when a simple newspaper ad or a glossy ...

The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

The rise of problematic digital content cannot be analysed in isolation from the larger political economy of digital media.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

While it would seem that traditional marketing is being superseded by digital marketing methods, that simply isn’t the case. According to Flynn, “The most successful retailers recognize that ...

According to findings in the PMAR, while digital is expected to grow further, increasing its market share, some brands will ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...