Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual ...

Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven ...

These agencies go beyond traditional marketing, focusing on experimentation and optimization to ... Favoured is known for its results-driven approach and has received several accolades. Favoured is a ...

The marketing world is evolving rapidly. Here are the 7 marketing trends set to dominate in 2025, helping businesses stay ...

Akshat Rathee, Co-founder and MD of NODWIN Gaming, writes on how gaming and gamification have become a powerhouse of ...

"Digital Azadi" is more than just a movement; it’s a lifeline for countless Indians navigating the post-pandemic world.