India's specialised media landscape is being transformed as brands create newsrooms, hire journalists, and produce ...

Digital advertising is evolving in 2025 with increased focus on combating ad fraud, ensuring trust and transparency.

Breaking into the market with a new product requires a delicate balance of strategy, creativity, and flawless execution. Few ...

Gamification in the form of challenge offers is an emergent addition to the digital customer loyalty experience. Challenge ...

By asking consumers to put effort into earning their rewards, retailers become associated with meaningful value. In many ...

InfiniteMedia ventured into digital marketing 10 years ago, successfully combining modern digital strategies with its ...