Sales and marketing teams are trying all different approaches, but whether they flip the funnel, turn it, or "bop it" (the choice of my nine-year-old), the traditional funnel doesn't properly reflect ...

Content marketing is experiencing a paradigm shift. For decades, marketers have relied on the traditional funnel – a linear model designed to move consumers from awareness to action. But ...

Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach. The post Why ...

In previous articles, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. We also looked at the effects of ...

And as traditional identifiers become ... measure long-term effects and reinforce nuanced marketing interactions with causal measures. Here are three of those emerging approaches: Vertical funnel ...