From catering to a diverse and new set of consumers to experimenting with pricing and packaging, several startups have made ...

A video spread online shows an annual stone-pelting ritual in northern India, contrary to claims by social media posts that ...

Prime Minister Narendra Modi was among the lakhs of people who took a dip at the Sangam today (February 5) at the Maha Kumbh ...

The sadhu akharas at the Kumbh Mela are more than spiritual sanctuaries. These camps, led by ascetic monks, have become ...

Indian Prime Minister Narendra Modi took holy dips in sacred river waters in the northern city of Prayagraj on Wednesday as ...

During the ensuing chaos, four precious drops of Amrit spilt from the Kumbh and fell to earth, landing at four sacred sites: ...

Hitting back at comments regarding his plans to visit the ongoing Kumbh Mela in Prayagraj, Uttar Pradesh, Karnataka Deputy ...

Modi takes a holy dip at Kumbh Mela, a week after a deadly stampede killed 30 and injured nearly 100 in Prayagraj. #KumbhMela ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.