As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

As a result, their cars often command higher prices in the resale market. Ultimately, the importance of branding in the resale of consumer products cannot be underestimated. A strong brand not ...

Employers are increasingly looking for individuals who can demonstrate a clear sense of self and purpose, making personal branding more important than ever. One of the key elements of a successful ...

Its findings showed three-quarters (76%) of business leaders recognised the importance of brand strength in delivering their core business objectives. The study also revealed that company boards ...

Pop star Katy Perry has successfully appealed a Federal Court ruling over the use of an Australian designer’s trade mark ...

The role and importance of branding in the achievement of increased sales is explored. The growth of ‘own-labels’ in the UK is considered and the different reaction of competitors to this ...