Based on these connected insights, here are some predictions for what could happen off the field at Super Bowl LIX. 1. Global ...

Below, you'll find answers to all your questions. It may seem like Temu emerged out of nowhere. Ever since its Super Bowl ad—which featured a song that wouldn't stop playing in our heads and ...

Some advertisers have spent north of $8 million to secure Super Bowl airtime and are keen to avoid controversy.

Dodge spent at least $5 million on 30 seconds of Super Bowl air time. It also lost whatever money it put into creating the ad and probably damaged the value of its Ram brand to some extent Temu ...

Matthew McConaughey chats exclusively on set with USA TODAY's Ralphie Aversa about his new Uber Eats Super Bowl ad and ...

Fox Corp. is scoring big this Super Bowl. The broadcaster has sold out of ad spots for Super Bowl 59 on Feb. 9, and more than 10 of those commercials sold for $8 million apiece, according to a ...

Super Bowl commercials are as much a part of the "Big Game" experience as the football at this point, with advertising executives often producing memorable campaigns through big splashes and ...