According to a recent survey, 71% of brand execs say they will raise performance-linked TV ad budgets - vs. 35% a year ago.

With many free, ad-supported streaming TV platforms (FASTs) and AVODs now offering live-TV options, especially in news and sports, consumers are finding more options for live viewing. Although ...

Gov. Mike Braun's directive for Medicaid providers to cease all advertising on TV and radio in the state is getting a lot of ...

The Citizens Utility Board and other advocates hope their "unprecedented" ad buy will help slash spending on the utility's ...

Gov. Braun's directive to stop to Medicaid advertising is sparking criticism that it could cost millions of dollars to businesses.

Leveraging momentum from its recent surge in subscribers, Netflix is raising prices on most subscription plans in the U.S.

SKY is giving away ad-free access to a popular streaming app available through all its TV devices. The broadcaster routinely ...

Unlimited DVR (previously called DVR Plus) will allow customers to record as much content as they want, with recordings saved ...

The cost of advertising online isn’t going down. It’s a crowded marketplace and businesses are bidding for attention in a limited space. But there’s good news: attention isn’t always something you ...

JMP Securities analyst Matthew Condon on Tuesday initiated coverage on Roku with an Outperform rating and a $98 price target.