Part of what has helped Star Wars become such a dominating force in pop culture is its branding and merchandising, allowing ...

Some movie franchises aren’t just about ticket sales. They’re about action figures, trading cards, and themed lunchboxes ...

Currently, the Sith is being called The Stranger following the merchandise ... official reveal of his name as "The Stranger" is different from anything seen previously with the Sith in Star Wars ...

Disney / Lucasfilm is kicking off another Star Wars product promotion today, and this time it’s a year-long program dubbed “Power the Force”. Lucasfilm notes that the program will have a “special ...