– This infographic 'Top tips for effective strategic brand planning' infographic shows how you might structure the strategic brand planning process from strategy development to sales implementation.

Your Brand Bible Time to pull everything together into one place - your holy grail brand strategy document should guide all decision making going forward. I recommend working through this brand ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game. CEO Brian Niccol detailed how marketing investments can ...

Germany-based All4Labels Global Packaging Group has announced the launch of All4Flexibles, its new online B2B shop for ...

And what’s going on with influencer relations—is that still a viable strategy? (Hint: 100% yes. More on that below.) • Where is your audience? This is Marketing 101. Put your brand wherever ...

Reducing our brand strategy to a brief limits the intelligence of that person working on the project. In our case, whether it's a videographer or someone at the content desk, everyone has met ...

or hated every second … but nobody felt anywhere between those two extremes … then XYZ employees will know their strategy ... components of a brand audit. By utilising these templates, organisations ...

But simply having social media accounts is not enough. It would help if you had an effective social media branding strategy to harness the power of social platforms. This post will provide actionable ...

If things don’t go well, leaders can always point to the strategy documents and claim that the execution was flawed—without ever questioning whether the strategy itself was realistic.

The Independent Evaluation Department (IED) of the Asian Development Bank (ADB) will validate the Mongolia Country Partnership Strategy Final Review (CPSFR ... The analysis was supplemented by ...

You will note from the heading of this document that I do not intend submitting heads of argument as ordered I ... 2.2. The Respondents were represented by Advocate Brand SC and Advocate Granova. 2.3.