The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity ...

Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for [best air purifiers] in Google. Your ad shows up in ...

Working with an agent is the best way to ensure that you have an advocate in your corner throughout your home purchase journey. But you should know that as of August 17th, 2024, there’s a new ...

The more attune a post-purchase journey is to a customer, the lesser the chance of their post-purchase dissonance. There are more concrete reasons why we think personalisation is a deciding factor ...