However, Psympl's study suggests that understanding psychological drivers—what the firm refers to as psychographic data—can lead to more nuanced and effective marketing and client engagement ...

However, Psympl's study suggests that understanding psychological drivers—what the firm refers to as psychographic data—can lead to more nuanced and effective marketing and client engagement ...

what the firm refers to as psychographic data?can lead to more nuanced and effective marketing and client engagement strategies. "Traditional metrics tell us what a client's financial picture may ...

All the initiatives and marketing programs undertaken by Tourism ... “We moved our targeting from the demographic focus to psychographic focused. Today, you're able to do interest-based ...

So finding mobile marketing agencies to develop paid and organic mobile-first content marketing strategies may be worthwhile. Audience Segmentation: Agencies can target new users, define their ...

Forget subtle, Wavemaker is taking the saying ‘go big or go home’ literally, in Maybelline Australia and New Zealand’s latest ...