Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

SMS is arguably one of the most intimate of digital marketing channels. While your customers (and let’s be honest, you) may ...

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

In today’s fast-paced digital landscape, businesses are constantly seeking innovative solutions to engage customers, ...

Public health experts have concerns about the opioid reversal agent Opvee. But the company that makes it, Indivior, has found ...

City BBQ, a fast-casual restaurant brand, has formed a partnership with customer data platform Bikky to drive growth.

So, you’re a digital marketer or a business owner striving to stay ahead in today’s fiercely competitive online marketplace.

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Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This has become a big focus across the industry, with the ...

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Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...