According to a study, small businesses tend to stick to this rule, spending 3-5 percent of their revenue on marketing. A promotion expense is a cost incurred by businesses in order to market their ...

Donald E Schmidt senior manager, Marketing Spending Effectiveness, R J Reynolds Tobacco Company What I will discuss here is information actionability and how to increase your return-on-investment in ...

Although sales promotion is part of the marketing mix, individual activities will have their own immediate objectives which may not always fully integrate with the product's long-term strategy. It is ...

Civil service pay has been frozen yet the wage bill remains the same as it was 10 years ago. Time to clear out the dead wood ...

These actions have also been shown to be cost-effective as a good way of spending money on activities that improve health outcomes. This report is designed to enhance what is already known about the ...

Leeds are thought to be open to selling the 24-year-old if an acceptable offer comes in. According to Alan Nixon, Manchester United are keen on adding Meslier to their goalkeeping ranks, serving as ...

Cite this: The Cost of Pushing Pills: A New Estimate of Pharmaceutical Promotion Expenditures in the United States - Medscape - Jan 01, 2008. Marc-André Gagnon is with the Département de ...