A promotion expense is a cost incurred by businesses in order to market their goods or services to customers. A company may spend money on promotions as a way to increase sales and revenue.

Civil service pay has been frozen yet the wage bill remains the same as it was 10 years ago. Time to clear out the dead wood ...

R J Reynolds Tobacco Company What I will discuss here is information actionability and how to increase your return-on-investment in Scanner Data through more effective and efficient promotion planning ...

Although sales promotion is part of the marketing mix, individual activities will have their own immediate objectives which may not always fully integrate with the product's long-term strategy. It is ...

Cite this: The Cost of Pushing Pills: A New Estimate of Pharmaceutical Promotion Expenditures in the United States - Medscape - Jan 01, 2008. Marc-André Gagnon is with the Département de ...

Customers can show appreciation through a holiday promotion that allows them to tip their driver at no cost to them. The Thank My Driver feature allows Amazon customers to show thanks to the ...

Building on the 2011 report Mental Health Promotion and Mental Illness Prevention: the Economic Case (Knapp, McDaid and Parsonage, 2011), this report summarises the findings of modelling work to ...