I call it "me too" positioning. In every B2B software market I follow, there are at least two companies making the same claim. In the business intelligence (BI) market (see perceptual map below), no ...

In crafting an effective product positioning map, I began by identifying key market differentiators and understanding customer needs. Utilizing tools like perceptual mapping, I plotted our product ...

But what does positioning mean? It simply means how you want your target segment to perceive you. Note that this is not necessarily how they see you now, but how you want them to see you. In essence, ...

Citations: Carpenter, Gregory. 1989. Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market. Management Space. (9)1029-44.

The present EEG study examined how much action video gamers differ from non-gamers in the usage of visual exploration and attention driven perceptual analyses during a categorization learning ...

Perceptual hashing is the use of an algorithm that attempts to fingerprint multimedia for identification and comparison. Perceptual hashes of two similar multimedia should be similar.

To address these challenges caused by position errors, a framework was proposed to compensate it by Channel Knowledge Map (CKM), which stores channel state information (CSI). By taking the positions ...

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Tens of minutes of training can significantly improve visual discriminability of human adults, and this fast perceptual learning (PL) effect is usually specific to ... of loudspeakers placed at the ...

To decrease the effect of contaminated signals, we propose a novel RTI positioning model based on the intersection map of wireless links (InterMap-NRTI). InterMap-NRTI utilizes the statistical method ...

How does the human perceptual system extract these parts, their beginnings and endings, and the relationships among them from the flux of sensory data? In short, human observers know about the ...