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It hasn’t been the “good old days” for the media ad business for quite some time ... so buyers and sellers had figure out how to reach online consumers without the “creep factor ...

Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

Meanwhile, Google has responded by arguing in a blog post that the U.S. online advertising business has plenty of competition, citing Amazon and TikTok as major players in the industry.

The pandemic has been big business for online grocers like Instacart and their ad businesses. Instacart is the latest e-commerce company that's trying to crack the online ad business that's ...

and many marketers are grumbling that they just don't see the ROI that they used to for paid online advertising. Meanwhile, cash-strapped small-business owners may feel like they should just rely ...

Amazon is letting other retailers use its homegrown advertising tools to run sponsored ads across their own websites. The service is designed to make it easier for other retailers to run targeted ...

Britain's competition watchdog said Tuesday it's investigating Google's search ad business, adding to global scrutiny that the U.S. tech giant is facing. The Competition and Markets Authority said it ...