Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...

The “Power of Play” is central to the new campaign launched in the UK by Papaya, a global leader in the skill-gaming industry ...

Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like ...

Years ago, when we introduced the NSX to the world for Acura's Super Bowl spot, our goal wasn't to showcase flashy driving ...

The Cleveland Browns have selected Archbishop Hoban star Elbert Hill to represent them at the Nike "Next Ones" Competition during Super Bowl week.

A new high school sport has entered the fold in Mississippi. The New Orleans Saints, in collaboration with the Mississippi High School Activities Association, announced the sanctioning of girls flag ...

Both women's teams are owned by the Bhathal family, which also has a stake in the NBA's Sacramento Kings. The $150 million campus, set to open before the start of the 2026 WNBA season, will repurpose ...

Eagles star running back Saquon Barkley won't just be televised on the field during Sunday's Super Bowl LIX. He's also the ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

If on the field Cristiano Ronaldo is still in search of the 1,000-goal mark, as well as reaching his 700th club victory, off the field he continues to make history. According to a ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...