The platform is full of ASMR-inspired covers, or whisper tributes, of her music. There's a reason Billie's a favorite of the ASMR crowd. Her music uses key principles of ASMR to redefine the sound ...

But ASMR is no longer seen as a strange occurrence, found only after falling into a YouTube rabbit hole during a late-night scroll; the method is now being used in both music and marketing.