Bizcommunity.com on MSN7 天
Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era
The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...
Harvard Business School3 年
The Role of Multiplier Firms and Megaprojects in Leading Change for Sustainability
Edmondson, Amy C., Martine Haas, John D. Macomber, and Tiona Zuzul. "The Role of Multiplier Firms and Megaprojects in Leading Change for Sustainability." Chap. 11 in Leading Sustainable Change: An ...
Warc6 天
The Multiplier Effect: A CMO's guide to brand building in the performance era
The Multiplier Effect makes the case that equity-building and performance advertising must be ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key ...
abp LIVE9 天
Budget 2025 And Stock Market: How The Changes Will Impact Long-Term Investments Across Sectors?
With a backdrop of global economic uncertainties and domestic fiscal challenges, the budget is anticipated to focus on ...