The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

Multipliers are managers who not only do their job brilliantly well, but enable everyone they come into contact with to do ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns. Current distinctions between “brand” and ...

Business Today Budget Roundtable 2025 on Tuesday said that the union budget 2025-26, which was presented by the finance ...

New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" ...

Explore the potential for Bitcoin price to reach $200,000 this cycle. We analyze market dynamics, supply and demand, and the ...

Jelena Danilovic / Getty Images The terms "deposit multiplier" and "money multiplier" are often confused and used interchangeably because they are very closely related concepts and the distinction ...

The extra cash in the hands of people following the tax tweaks in India’s budget will have a “multiplier effect on the ...