The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...

Multipliers are managers who not only do their job brilliantly well, but enable everyone they come into contact with to do ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

Public debt, translating into higher taxes, and the drag imposed by de-globalisation on growth have acted as dampeners ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns. Current distinctions between “brand” and ...

New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" ...

Explore the potential for Bitcoin price to reach $200,000 this cycle. We analyze market dynamics, supply and demand, and the ...

In India's electric vehicle (EV) goals, he said that it is only logical that every country will have to majorly go electric ...

In college, I had a set of 'twin' besties. Brothers. Identical (exact same height, and same weight too). Their names rhymed. But while they appeared to be carbon copies of each other, they ...

The terms "deposit multiplier" and "money multiplier" are often confused and used interchangeably because they are very closely related concepts and the distinction between them can be difficult ...