Meta revised rules by reducing the price of subscriptions for no ads on Facebook and Instagram by 40% in the EU and also offered customers the option of seeing less personalized ads. On Thursday ...

Meta and Microsoft outperformed in Q4 and Q2 earnings but saw diverging market responses. See why META and MSFT stocks are ...

rewrite this nicely Boosting Brand Discovery with Personalized Ads Meta’s strategy with ads in Threads is designed to help users discover businesses and brands that align with their interests.

Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what brands should do now. Threads is launching a limited ad test in the ...

Facebook's parent company, Meta, is testing ads on its new social network, Threads. The ads debut amid Meta's recent content moderation changes and the end of its US fact-checking program. With TikTok ...

adding that businesses will be able to extend their existing Meta ad campaigns to Threads. Meta Platforms will begin test launching ads on its social media platform Threads with a few brands in ...

Meta has started testing ads on Threads ... Instagram users in the EU to use these services for free with less personalized ads, and it did so in November. Ads aren’t the only new thing coming ...

The testing will begin with a small group of advertisers and users in the United States and Japan. According to a statement by Meta, “Starting today, a small number of advertisers will test ads in ...

A consumer advocacy group has urged EU regulators to take action against Meta Platforms over its “pay-or-consent” ...

Meta says that the chatbot will now use account info from across Meta’s apps to give personalized recommendations. That info might include the home location on a user’s Facebook profile or ...

Are you a print subscriber? Activate your account. By Asa Hiken - 37 min 17 sec ago By Tim Nudd - 1 hour 2 min ago By Ad Age Staff - 1 hour 19 min ago By Sabrina Sanchez - 2 hours 26 min ago By ...

According to what we know so far, the initial rollout will involve a limited test with select brands in the US and Japan, so that Meta can assess the platform’s suitability for running ads.